Get ready for 2 full days of proven practices & networking where you’ll learn EXACTLY what’s working in finding & winning the business you want. This ultra-exclusive live event includes just 50 of the best minds and top producers in commercial real estate. One of those could be you.  

“There is a huge shift in what is working in prospecting. What used to work is simply not as effective. There are new strategies, new tactics, and new tools that Massimo Members are using to great success. And the beauty is it can be systematically applied and executed. That is what Massimo Immersion is all about.”  

Rod Santomassimo Founder & President, The Massimo Group 

Our theme is simple..."Cold Calling is Dead."

There is a better way. There is a way to set up the prospecting dial so that more people take your call. There is a way to demonstrate your expertise and train your prospects to look forward to your call. It is possible...and can even make prospecting fun.  

What to Expect from Massimo Immersion 2017

Fluff-free Keynotes & Presentations We despise bland, boring keynotes along with the typical “rah-rah” sessions that define most events, and instead opt for up-to-date, actionable sessions delivered by the founder and president of The Massimo Group, Rod Santomassimo, as well as Bo Barron, Executive Vice President. Learn strategies and tactics proven by 1,000+ Massimo Members over the last 9 years.  

Hyper-Tactical Break-out Sessions Massimo Immersion is an intermediate to advanced-level event. In break-out sessions following each keynote, certified Massimo Coaches lead small-groups of attendees in implementing each topic.  

Valuable Connections Attendees range from mid-career brokers to top-producers...from boutique firms to big nationals from across North America - all seeking to build their businesses. This mix creates unique networking opportunities you just can’t find anywhere else. 

How much is a reactive prospecting approach costing you? 

How many potential clients have you lost because you don’t have a proactive prospecting campaign? 

How many days do you leave your office disappointed with your prospecting results? 

What would be the impact on your business if every day you knew who to call, what to say and how to both qualify and engage your prospects? 

Your lack of a comprehensive prospecting campaign is costing you a great deal.

The Agenda

Each day, each presentation and break-out session is carefully designed to build upon another so that you leave Immersion with an executable Prospecting Playbook.  

Here’s a quick breakdown of each day:  

Day 1 The focus is on the prospect call, the new ideas of campaign-focused calling, and what’s actually working today for hundreds of Massimo Members.  

  • Value Proposition - how to construct a clear, concise, and compelling value proposition that can be customized on the fly to speak to the direct needs of the prospect.
  • Prospecting Letters - Letters work. Better yet, your competition isn’t using them. Learn how to utilize them so your prospect wants to take your call.
  • Opening Statements for Prospecting Calls - It is the only thing that you KNOW you will get to say when a prospect takes your call. It is also the ONLY part of a call we think you should script so that you nail it every time and earn the rest of the call.
  • The Prospect Call - Scripts cause intellectual suicide. Instead, understand the 5 directions a call can take and have a plan for each...then enjoy prospecting with confidence. And should you leave a voicemail? If you do, how do you leave an awesome one?
  • Advanced Questioning Methods - The best prospect calls are the ones where the prospect does most of the talking. Learn our advanced questions techniques to not only get your prospect talking, but also have them share with you the information needed to win their business.  

Day 2 The focus is on advanced prospecting methods and the build of your executable Prospecting Playbook.  

  • Anticipating the Needs and Issues of Prospects - Prospects only transact business based on a need or an opportunity. Learn how to anticipate those needs and opportunities so you can craft your message accordingly - leave them thinking, “They really get me.”
  • Inactive Client Re-engagement System - Past clients are as good as passed (dead) clients. Worse, they are now someone else’s clients. Learn how to systematically stay close to your clients so they would be crazy to jump ship.
  • Prospecting Workflow - Take the guesswork out of who to call and when. Better yet, play out your entire year of calls with the Massimo Call Calculator. Know who to call and what to say...every day all year.
  • The Prospecting Playbook - The Prospecting Playbook is the culmination of the 2-day Immersion. It is the customized and executable plan for you to take back and implement into your business. 

You will leave after 2 days at Duke University with your playbook in place ready to fill up your pipeline with higher quality opportunities and transform your business.

Imagine stepping into 2018 knowing exactly what to do to find the business you want. No more reactive weeks. No more wasted time figuring out who to call...or what to say. No more being slave to the Tyranny of the Urgent.

Just confidence. Confidence in knowing that you have a proven plan that you will execute. You are in control of your success in 2018, and we are going to come alongside you for two days and tee it up for you.

Regardless of your success, or lack of it, in the past, you can go and get the business you want. You can get up in the morning and look forward to prospectng. It is absolutely possible, and we are going to show you how. 

Spend two days on one of America's most beautiful campuses where the industry's premier coaches will work closely with you to share and implement our proven approaches to effectively and consistently attract high quality clients.  


ROD SANTOMASSIMO President & Founder The Massimo Group 

BO BARRON Executive Vice President The Massimo Group

BOB KNAKAL Chairman | NY Investment Sales, Cushman & Wakefield #1 National Gross Originator

BEAU BEERY Partner | Coldwell Banker Commercial M.M. Parrish Platinum Level of the Circle of Distinction

TERRY MOORE Principal | ACI Apartments CoStar Power Broker Top Firm Award


Your Massimo Immersion 2017 Ticket Includes...

  •  Attendance to this ultra-exclusive event with 50 highly dedicated CRE peers 
  •  Personalized coaching and implementation of Massimo Group's proprietary methods 
  •  Exposure to some of the most productive prospectors in the country with our Power Prospecting Panel

Consider the Value

  • 2 days with Rod Santomassimo, Bo Barron, and 8 Massimo Coaches ($10,000+ Value)
  • 6 months of Massimo Prospecting Strategies and Tactics in 2 days ($7,500 Value)
  • 2 days of networking with the top minds and top producers in the industry (impossible to value)
  • Bonus tools & templates ($100 Value) 
  • Meals Included ($400 Value)
  • 2 Nights at JB Duke Hotel Included Until Rooms are Sold Out ($600 Value)

Over $20,000 in value for $3,497

Get Your Ticket Today

What People Are Saying

"As the #1 investment team in the nation for Cushman and Wakefield, we are constantly looking for ways to improve. Working with the Massimo Group over the years, I was confident their new, high intense prospecting program would allow all my team members to learn new options to ask for business and ultimately, afford us to continue to grow. As expected, I was thrilled with the results. So much so, we will be doing this program again in the near future." 

James P. Nelson, Vice Chairman | Cushman & Wakefield, NY

“Working with the Massimo Group has been an unbelievably transformative experience for myself and my team. We have significantly grown our business and deployed many of the proven strategies. My coach was very knowledgeable and kept me accountable for my progress towards my goals.” 

Matt Robertson | NAI Business Properties

"I attended the last Massimo Immersion and saw a 50% increase in my income, and I only implemented 2 things from the event!" 

Rob Beckner, Principal | Lightle Beckner Robison, Inc

Massimo Group coaching is nothing short of transformative. I started working with the Massimo Group just 6 months ago and my pipeline has already increased almost 7 times! Massimo Coaching is the best thing I've ever done for myself." 

Matt Angleson, Vice President | Avison Young

The Venue

JB Duke Hotel on the campus of Duke University, Durham, NC  

The JB Duke Hotel features 198 spacious guestrooms including 11 unique suites. Design inspiration from natural settings extends into the guestrooms where neutral tones of warm gray and gold set a backdrop for the room with accents of deep blue, inspired by Duke University’s colors. Comfortable and modern furnishings invoke a residential quality, selected to play host to weekend and overnight guests as well as global executives, and business professionals.  

Thomas Executive Conference Center

The JB Duke Hotel’s Thomas Executive Conference Center is 25,000 square feet of state-of-the-art meeting and event space designed with a focus on productive meetings, flexible event set up and adherence to the quality standards set by the International Association of Conference Centers (IACC). 

© 2017 The Massimo Group | | 1.800.517.5542